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Gant designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nIn 1914 the history of GANT began when Bernard Gantmacher moved from the Ukraine to New York and started work in the garment district, sewing shirt collars. He soon met his wife, and the couple moved to New Haven in Connecticut. Bernard eventually started making shirts for other labels, and became highly skilled at this. He then went on to label his shirts with a diamond \u2018G\u2019 and suddenly everyone wanted the \u2018G-shirt\u2019.\r\n\r\nIt wasn\u2019t until 1949 in which the label \u2018GANT\u2019 was established, when Bernard\u2019s two sons returned home from active duty in World War 2 and joined the family business. The sons went on to launch their own label, GANT of New Haven. The GANT shirt was very successful and went down in fashion history as the first American clothing company to introduce the button-down collar, a style originally from England.\r\n\r\nGANT started with a shirt and is now a global lifestyle brand with 600 stores in over 60 countries, featuring a full clothing range for men, women and children, fragrances, accessories, footwear, home wear and eyewear.\r\n\r\nThe GANT frame collection is available at Scrivens Opticians, and includes classic and modern pieces with the innovative, unique style of the GANT brand. The glasses feature elegance, style, and functionality on classic styles with a modern twist. Similar to the clothing, the glasses are created with unique materials, and offer comfort and a great fit.","parent":0,"count":73,"filter":"raw"},{"term_id":77,"name":"Guess","slug":"guess","term_group":0,"term_taxonomy_id":77,"taxonomy":"brand","description":"The Guess designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nGuess was launched in 1981 by the French-born Marciano brothers, who left France to pursue the American dream in California. They wanted to create an American brand that was inspired by European style and culture. The Marciano brothers created the first real pair of \u2018designer jeans\u2019, selling them to Bloomingdales department store. The jeans flew off the shelves within hours.\r\n\r\nThe Guess brand suddenly became a symbol of a young, carefree, sexy, adventurous lifestyle, and was sought after by many. Guess often featured super models such as Claudia Schiffer and Eva Herzigova in their campaigns to highlight the glamour and the iconic feel of the brand.\r\n\r\nWith the success of the denim lines, Guess went on to launch a handbag range, jewellery, accessories, eye wear and clothing lines. Guess is a worldwide lifestyle brand, with 1,210 stores in over 80 countries and products featured in 19 outlets.\r\n\r\nGuess glasses stay true to its brand with youthful, sexy and glamorous styles. The Guess designer frames collection is unique, fashionable, and innovative in its design. The range caters for young men and women with a fun, individual, chic style.","parent":0,"count":111,"filter":"raw"},{"term_id":393,"name":"Joules","slug":"joules","term_group":0,"term_taxonomy_id":393,"taxonomy":"brand","description":"The Joules designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nRenowned for its assortment of colourful, printed wellington boots and country clothing, the Joules frame range unites fashionable prints and bold colours with the iconic British name to bring us a stylish collection of frames that will suit every individuals needs. \r\n\r\nThe Joules brand was originally established by Tom Joules in 1989. Inspired by bright and colourful country themes, Tom saw a gap in the market for bright country clothing as an alternative to traditional styles; he produced 100 pairs of pink wellington boots that sold out immediately and the Joules name was born. \r\n\r\nIn 2014, the countryside got brighter when the Joules brand launched a collection of frames with the same instantly recognisable floral patterns as seen in the clothing ranges. 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