Duck and Cover was established in 1996 by a group of designers who wanted to create a cool, funky yet relaxed range of clothing for men that appealed to a wide range of ages.
The name Duck and Cover was inspired by a 1950s government information film advising what to do in the event of a nuclear attack, which captures the essence of the brand: ready for anything.
The concept of Duck and Cover is to stand apart from the urban uniform, with their contemporary yet timeless range of jackets, shirts, jeans and accessories, which now includes an ophthalmic collection. The clothing collections are casual with a sporty influence, with distinctive quality and detailing that allows the wearer to look sharp and stylish, and this philosophy has been carried over into the eyewear collection.
Duck and Cover frame collection is a contemporary and urban range designed to be “ready for anything.” The collection keeps true to the spirit, by being straight to the point, bold with special attention to detailing and functional eye shapes which promote confidence and comfort.