Fendi designer frames are now available to Click & Collect at Scrivens Opticians!

Fendi is an Italian fashion house that started out as a fur and leather shop in Rome in 1925 and is now a multinational luxury brand. After Karl Lagerfeld joined as the brand’s creative director in 1966, he created the ‘double F’ logo and developed its first couture fur collection, using revolutionary new methods of treating fur.

Elaborate detailing is mixed with feminine style across the Fendi eyewear collection. Butterfly, square and round in shape, the frames are mostly over-sized, keeping their glamorous appeal intact and when worn adds a glamorous flourish of Italian style to an everyday wardrobe.

Fendi rapidly grew into one of the world’s premier luxury labels, offering fragrance, eyewear, luggage and home furnishings as well as clothing. Fendi consistently produces some of the world’s most coveted “it-bags,” including the “baguette” which debuted in the nineties.

Fendi has outlets worldwide, with flagship stores in Beverly Hills, Tokyo, Paris and Rome.