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It is available in its 13 stores in the US and over 140 worldwide and on the brand\u2019s website.\r\n\r\nGiorgio Armani originally intended to become a doctor but he later decided that the medical life was not for him. Armani then stepped into the fashion business by becoming a window dresser in a large clothing store.\r\n\r\nArmani took fashion design very seriously and soon decided it was time to go independent. By 1975, Armani had formed a men\u2019s clothing line, and in 1976, branched out into women\u2019s fashion and developed his own fashion label. The Armani name became world famous, along with its silver eagle icon.","parent":0,"count":134,"filter":"raw"},{"term_id":75,"name":"Gant","slug":"gant","term_group":0,"term_taxonomy_id":75,"taxonomy":"brand","description":"The Gant designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nIn 1914 the history of GANT began when Bernard Gantmacher moved from the Ukraine to New York and started work in the garment district, sewing shirt collars. He soon met his wife, and the couple moved to New Haven in Connecticut. Bernard eventually started making shirts for other labels, and became highly skilled at this. He then went on to label his shirts with a diamond \u2018G\u2019 and suddenly everyone wanted the \u2018G-shirt\u2019.\r\n\r\nIt wasn\u2019t until 1949 in which the label \u2018GANT\u2019 was established, when Bernard\u2019s two sons returned home from active duty in World War 2 and joined the family business. The sons went on to launch their own label, GANT of New Haven. The GANT shirt was very successful and went down in fashion history as the first American clothing company to introduce the button-down collar, a style originally from England.\r\n\r\nGANT started with a shirt and is now a global lifestyle brand with 600 stores in over 60 countries, featuring a full clothing range for men, women and children, fragrances, accessories, footwear, home wear and eyewear.\r\n\r\nThe GANT frame collection is available at Scrivens Opticians, and includes classic and modern pieces with the innovative, unique style of the GANT brand. The glasses feature elegance, style, and functionality on classic styles with a modern twist. Similar to the clothing, the glasses are created with unique materials, and offer comfort and a great fit.","parent":0,"count":94,"filter":"raw"},{"term_id":77,"name":"Guess","slug":"guess","term_group":0,"term_taxonomy_id":77,"taxonomy":"brand","description":"The Guess designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nGuess was launched in 1981 by the French-born Marciano brothers, who left France to pursue the American dream in California. They wanted to create an American brand that was inspired by European style and culture. The Marciano brothers created the first real pair of \u2018designer jeans\u2019, selling them to Bloomingdales department store. The jeans flew off the shelves within hours.\r\n\r\nThe Guess brand suddenly became a symbol of a young, carefree, sexy, adventurous lifestyle, and was sought after by many. Guess often featured super models such as Claudia Schiffer and Eva Herzigova in their campaigns to highlight the glamour and the iconic feel of the brand.\r\n\r\nWith the success of the denim lines, Guess went on to launch a handbag range, jewellery, accessories, eye wear and clothing lines. Guess is a worldwide lifestyle brand, with 1,210 stores in over 80 countries and products featured in 19 outlets.\r\n\r\nGuess glasses stay true to its brand with youthful, sexy and glamorous styles. The Guess designer frames collection is unique, fashionable, and innovative in its design. The range caters for young men and women with a fun, individual, chic style.","parent":0,"count":112,"filter":"raw"},{"term_id":60,"name":"Hugo Boss","slug":"hugoboss","term_group":0,"term_taxonomy_id":60,"taxonomy":"brand","description":"The Hugo Boss designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nHugo Ferdinand Boss was the founder of the Hugo Boss brand which began in 1931 in Metzingen, Germany. Following the huge success of its first suit for men, Hugo Boss expanded into casual menswear and womenswear in the 60\u2019s.\r\n\r\nBy the 70s, Hugo Boss was considered a premium and designer brand and has been successfully expanding its position as a global market leader in the upscale fashion market for many years.\r\n\r\nHugo Boss is available in over 100 countries and has an extensive product range consisting of business wear, shoes, leather accessories, fragrances, watches and children\u2019s fashion.\r\n\r\nThe Hugo Boss frame collection features an eclectic mix of unisex styles. From 70s and 50s inspired frameworks, to classics, sports inspired silhouettes, each frame has been created using premium materials and precise, high- end technology. Hugo Boss continues to design using clean cut lines and on trend detailing, resulting in a beautiful collection.","parent":0,"count":150,"filter":"raw"},{"term_id":432,"name":"Kate Spade","slug":"kate-spade","term_group":0,"term_taxonomy_id":432,"taxonomy":"brand","description":"Kate Spade designer frame range is now available to Click & Collect at Scrivens Opticians!\r\nKate Brosnahan Spade founded the Kate Spade brand in 1993. The brand opened its first shop in 1996 in New York City, where it is still based today. This brand operates with a \u201cdream big, anything is possible\u201d mentality, and aims to inspire women around the world to be the heroines of their own stories, every day. \r\n\r\nAt the start of the brand\u2019s venture, Spade\u2019s aim was to create \u201cthe perfect handbag\u201d. In 2007, the brand\u2019s product range expanded with the launch of new product categories. Kate Spade now produces clothing, accessories, jewellery, handbags, bridal, frames and more. ","parent":0,"count":46,"filter":"raw"},{"term_id":349,"name":"Polo Ralph Lauren","slug":"polo-ralph-lauren","term_group":0,"term_taxonomy_id":349,"taxonomy":"brand","description":"Polo Ralph Lauren was launched in 1967 by Ralph Lauren, originally selling men\u2019s ties. Since then, the brand has expanded to include high-end casual men\u2019s and women\u2019s clothing lines, fragrances, accessories and home furnishings. His classic, preppy designs were a hit and a necessity to every fashion conscious wardrobe. \r\n\r\nPolo Ralph Lauren doesn\u2019t just sell its products; it sells a lifestyle image of sophistication, class and taste, which consumers have been buying into for years. \r\n\r\nThe sleek and comfortable designs of Ralph Lauren eyewear are simple and refined, making them suitable for both casual every day wear and occasion wear. \r\n","parent":0,"count":134,"filter":"raw"},{"term_id":67,"name":"Radley","slug":"radley","term_group":0,"term_taxonomy_id":67,"taxonomy":"brand","description":"Radley designer frames are now available to Click & Collect at Scrivens Opticians!\r\n\r\nThe founder of Radley and current Creative Director, Lowell Harder began working in the accessories industry as a weekend stall holder on London\u2019s Camden Market in 1984\r\n\r\nLowell Harder started Radley in 1998 in the heart of London with a mantra of making bags for women to fall in love with. With its roots in vibrant Camden Market, Radley quickly evolved into a British icon of affordable luxury, mixing creative design, quality materials and immaculate craftsmanship to create their products.\r\n\r\nThe designers at Radley have designed a beautiful range of women\u2019s frames that embark British culture, style, luxury and functionality. An emphasised on the quality of the detailing on the frames is a crucial element during the design stages of the collection and ensure the frames stand the test of time. Radley is about \u2018designing things women fall in love with\u2019 and we are sure you will find something you will fall in love with.","parent":0,"count":104,"filter":"raw"},{"term_id":88,"name":"Ray Ban","slug":"rayban","term_group":0,"term_taxonomy_id":88,"taxonomy":"brand","description":"If you\u2019re looking for a new pair of designer frames or glasses, Ray-Ban is now available to Click & Collect at Scrivens Opticians! \r\n\r\nFounded in 1937 by Bausch & Lomb, the first Ray-Ban sunglasses were created to protect the eyes of American pilots who were suffering from headaches and nausea because of intense amounts of glare. Since then, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of musical and movie stars to influence fashion. Ray-Ban has proven indispensable for cultural icons who don\u2019t want to be seen but definitely want to be noticed. \r\n\r\nAs far as designer glasses go, Ray-Ban offers a wide range of styles and designs that can transform your overall image in an instant. Whether you\u2019re looking for a round tortoiseshell frame, a classic wayfarer shape or perhaps a thin subtle look, Ray-Ban should be your go-to choice. At Scrivens, we\u2019re pleased to offer a selection of designer frames for men and women which are guaranteed to make you look and feel great. \r\n\r\nWhile trends seem to change, Ray-Ban frames constantly remain a focal part of fashion. So, when it comes to designer glasses frames, Ray-Bans are the product of meticulous, original styling and reflect the unique Ray-Ban lifestyle.","parent":0,"count":206,"filter":"raw"},{"term_id":415,"name":"Silhouette","slug":"silhouette","term_group":0,"term_taxonomy_id":415,"taxonomy":"brand","description":"Founded in 1964, Silhouette is an Austrian brand of lightweight, handmade glasses. Silhouette take great pride in their precision craftsmanship, which enables each frame to be highly detailed and a masterpiece in its own right. With its minimalist designs the company continues to set benchmarks for style, comfort and quality materials.\r\n\r\nThe Queen has been seen wearing Silhouette glasses as well as other celebrities such as Lady Gaga, Elton John and Patrick Dempsey.","parent":0,"count":22,"filter":"raw"},{"term_id":81,"name":"Versace","slug":"versace","term_group":0,"term_taxonomy_id":81,"taxonomy":"brand","description":"Versace designer frames are now available to Click & Collect at Scrivens Opticians!\r\n\r\nGianni Versace opened the first Versace boutique in Milan in 1978 and its popularity was immediate. Today, Versace is one of the world\u2019s leading international fashion houses, designing luxury clothing, accessories, fragrances, cosmetics and home furnishings.\r\n\r\nVersace has many well-known celebrity admirers, including Elton John, Elizabeth Hurley, Jennifer Lopez and Lady Gaga.\r\n\r\nThere are currently 82 Versace boutiques in the world. The first to be opened outside Italy was in Glasgow in 1991, followed by stores across the United States, South America, Asia and Australia.","parent":0,"count":46,"filter":"raw"}],"large_tiles":false,"small_tiles":false,"search_radius":999,"branch_radius":"","ID":17379,"icon":"https:\/\/scrivens.com\/wp-content\/themes\/scrivens-development\/ajax\/branch_map_icon.php?number=","lat":"51.6065368","lng":"-1.2428891","name":"Didcot","brand":"Scrivens Opticians & Hearing Care","distance":"0.1","services":["optical","hearing"],"is_optical":true,"is_hearing":true,"optical_click_collect":true,"address":"182 The Broadway
\r\nDidcot
\r\nOxfordshire","postcode":"OX11 8RN","phone_number":"01235 813305","url":"https:\/\/scrivens.com\/branch\/didcot-2\/?l=","today_hours":"9.00am- 5.30pm","optical_branch_no":"37","hearing_branch_no":"P00037","part_of_scrivens_group":false,"colour":"blue"}}