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They wanted to create an American brand that was inspired by European style and culture. The Marciano brothers created the first real pair of \u2018designer jeans\u2019, selling them to Bloomingdales department store. The jeans flew off the shelves within hours.\r\n\r\nThe Guess brand suddenly became a symbol of a young, carefree, sexy, adventurous lifestyle, and was sought after by many. Guess often featured super models such as Claudia Schiffer and Eva Herzigova in their campaigns to highlight the glamour and the iconic feel of the brand.\r\n\r\nWith the success of the denim lines, Guess went on to launch a handbag range, jewellery, accessories, eye wear and clothing lines. Guess is a worldwide lifestyle brand, with 1,210 stores in over 80 countries and products featured in 19 outlets.\r\n\r\nGuess glasses stay true to its brand with youthful, sexy and glamorous styles. The Guess designer frames collection is unique, fashionable, and innovative in its design. The range caters for young men and women with a fun, individual, chic style.","parent":0,"count":112,"filter":"raw"},{"term_id":62,"name":"Lacoste","slug":"lacoste","term_group":0,"term_taxonomy_id":62,"taxonomy":"brand","description":"The Lacoste designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nRene Lacoste was a French tennis player and businessman nicknamed \u201cThe Crocodile\u201d. A professional ahead of his time, with a series of Grand Slam titles to his name, Lacoste\u2019s tennis was defined by a sense of 1920s style and elegance. Playing and winning were not enough; he wanted to do it in style.\r\n\r\nIt is this style that Rene translated into the popular Lacoste brand. Known world wide as the creator of the Lacoste tennis shirt, he founded La Chemise Lacoste with Andre Gillier in 1933. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.\r\n\r\nAs the brand developed, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from \u201ctennis white\u201d and introduced coloured shirts. In 1952, the shirts were exported to the United States and advertised as \u201cthe status symbol of the competent sportsman\u201d.\r\n\r\nThe company also began to introduce other products into their line including shorts, perfume, shoes and watches. The Lacoste frame collection has since been added to the range, with frames inspired by the original mesh weave found on the famous Lacoste polo shirts.","parent":0,"count":80,"filter":"raw"},{"term_id":349,"name":"Polo Ralph Lauren","slug":"polo-ralph-lauren","term_group":0,"term_taxonomy_id":349,"taxonomy":"brand","description":"Polo Ralph Lauren was launched in 1967 by Ralph Lauren, originally selling men\u2019s ties. Since then, the brand has expanded to include high-end casual men\u2019s and women\u2019s clothing lines, fragrances, accessories and home furnishings. His classic, preppy designs were a hit and a necessity to every fashion conscious wardrobe. \r\n\r\nPolo Ralph Lauren doesn\u2019t just sell its products; it sells a lifestyle image of sophistication, class and taste, which consumers have been buying into for years. \r\n\r\nThe sleek and comfortable designs of Ralph Lauren eyewear are simple and refined, making them suitable for both casual every day wear and occasion wear. \r\n","parent":0,"count":134,"filter":"raw"},{"term_id":420,"name":"Swarovski","slug":"swarovski","term_group":0,"term_taxonomy_id":420,"taxonomy":"brand","description":"The Swarovski Company was formed in the 1895 by Daniel Swarovski when he invented the automatic crystal cutting machine, a machine that was able to cut crystal into perfection. Swarovski eyewear was formed in association with the Swarovski Company and exhibits a feminine charm accentuated by shimmering crystal designs and delicate styling.\r\n\r\nThe Swarovski Eyewear features fashion frames with great design. Iconic, masterfully crafted and with a touch of glamour.","parent":0,"count":84,"filter":"raw"},{"term_id":66,"name":"Ted Baker","slug":"tedbaker","term_group":0,"term_taxonomy_id":66,"taxonomy":"brand","description":"The Ted Baker designer frame range is now available to Click & Collect at Scrivens.\r\n\r\nTed Baker is a British lifestyle fashion label that opened its first store in Glasgow in 1987, selling contemporary men\u2019s shirts. \r\n\r\nFrom the beginning, the Ted Baker brand focused on high quality products, quirky style and attention to detail. In earlier Ted Baker stores, they provided a laundry service for every shirt purchased and this unique service increased the brand\u2019s popularity and fuelled the title, \u2018No Ordinary Designer Label\u2019. With the success of Ted Baker men\u2019s range, it went on to launch a women\u2019s clothing range in 1995. \r\n\r\nAs the brand continued to grow, Ted Baker opened stores worldwide and became a global success. The fashion label rose to prominence through word of mouth, and with the help of out of the ordinary quirky campaigns. Today, Ted Baker offers a range of products such as a full clothing line including children\u2019s wear, fragrances, accessories and cosmetics. Ted Baker have also released a designer frames collection, which is available at Scrivens. \r\n\r\nTed Baker frames feature the signature quirky style which stays true to the brand. These designer glasses are both stylish and original, offering a wide variety of styles that will compliment any look. Come and see our new Ted Baker glasses in a Scrivens Opticians store now.\r\n\r\nBook an appointment at your local branch online, or simply visit us in-store.\r\n","parent":0,"count":202,"filter":"raw"},{"term_id":96,"name":"Tommy Hilfiger","slug":"tommyhilfiger","term_group":0,"term_taxonomy_id":96,"taxonomy":"brand","description":"Tommy Hilfiger designer frames are now available to Click & Collect at Scrivens Opticians!\r\n\r\nTommy Hilfiger was founded in 1985 and delivers premium styling, quality and value to consumers worldwide.\r\n\r\nTommy Hilfiger\u2019s fashion career began in 1969 as a high school student when he opened a small chain of stores called People\u2019s Place with just $150. By 1979, Tommy Hilfiger had moved to New York and started designing for boutiques, when he caught the eye of Mohan Murjani who was looking to introduce a new line of men\u2019s clothing. \r\n\r\nThe Tommy Hilfiger eyewear collection offers styling that balances modern, traditional and urban hip and are suitable for all occasions.","parent":0,"count":38,"filter":"raw"}],"large_tiles":false,"small_tiles":false,"search_radius":999,"branch_radius":"","ID":17444,"icon":"https:\/\/scrivens.com\/wp-content\/themes\/scrivens-development\/ajax\/branch_map_icon.php?number=","lat":"54.003843","lng":"-0.4371501","name":"Driffield","brand":"Scrivens Opticians & Hearing Care","distance":"0.1","services":["optical","hearing"],"is_optical":true,"is_hearing":true,"optical_click_collect":true,"address":"71 Middle Street South
\r\nDriffield
\r\nEast Yorkshire","postcode":"YO25 6QF","phone_number":"01377 253145","url":"https:\/\/scrivens.com\/branch\/driffield-2\/?l=","today_hours":"9.00am- 5.00pm","optical_branch_no":"118","hearing_branch_no":"P00118","part_of_scrivens_group":false,"colour":"blue"}}