Every year, in November, we encourage people to get their hearing checked. As many as 1 in 6 people in the UK suffer from some form of hearing loss. And although as we age our hearing can get worse, hearing loss isn’t exclusive to those over 70 – with an eye opening 40% of those aged 50+ having a hearing loss.

For those who struggle to hear, if left ignored, it can lead to a lot of missed precious moment and social withdrawal – with evidence now suggesting there’s a link to dementia too.

Hearing loss and dementia

Recent studies have shown a strong link between hearing loss and dementia. Research has found that hearing loss can increase the risk of developing dementia by up to five times², but also found that we could reduce dementia risk by a third if we all took action from midlife³.
Dementia is a disease that currently affects over 850,000 people in the UK⁴ . Taking the hearing check challenge could help identify a hearing loss and delay the onset of dementia by 75%⁵, and at the very least improve many aspects of your day to day life.

Mike and Jessica’s Hearing Journeys

As part of Hearing Awareness Month this year, we spoke to Mike and Jessica about their experiences with hearing loss and what better hearing means to them.



We asked the nation about their attitude to hearing loss and how it’s common to pretend to hear rather than ask people to repeat what they’ve said more than once.

Read more in our sound Insight report:

Free Sound Insight Report

To book your FREE hearing check or to find out more enter your postcode in the box below to find your nearest branch!

Online hearing test

If you are concerned about your hearing, or that of a loved one, why not take our simple online hearing test to find out whether you may benefit from a free hearing health check?

Online Hearing Test