Established in 2003 by Julian Dunkerton and designer James Holder (founder of the Bench brand), after an inspirational trip to Tokyo. Superdry fuses design influences from vintage Americana and Japanese graphics and offers unique urban clothing with incredible branding and unrivalled level of detailing for both men and women.

Superdry started as a concession in Julian Dunkerton’s ‘Cult Clothing’ store here in the UK. Today, Superdry is sold in multiple retailers across the UK and in over 100 countries worldwide.