It’s ready, steady, bake for Dementia Awareness Week!

Post on 16th May 2016

Tasty treats are in store at Scrivens Opticians & Hearing Care branches this week as employees get behind Dementia Awareness Week (15-21 May).

Colleagues have been busy baking and will offer their tempting cakes and biscuits in return for donations for Alzheimer’s Society, Scrivens’ principal charity for 2016.

It’s a fun way to raise funds and awareness and some will also be having quizzes, raffles and competitions for the cause. The team at Rugby on Regent Street are doing a five mile sponsored power walk, run and cycle around Draycote Water Country Park for the charity.

At Driffield, manager Emma Humphrey, is making a solo sponsored 10K run to raise additional funds for Alzheimer’s Society.

Scrivens chose to support Alzheimer’s Society as there is growing evidence of a link between uncorrected hearing loss and dementia, including Alzheimer’s.

Last year the company raised almost £13,000 and the team hope to top that figure this year.

Scrivens Opticians & Hearing Care head of marketing, Claire Hyde, said: “We are all keen to raise funds for research and support because we know dementia touches so many families in our community.”

It’s a sad fact that in the UK, 225,000 people will develop dementia this year, with 850,000 people already affected. The Society estimates 23 million people have a close friend or family with dementia.

 
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