Scrivens pitches in with visionary deal for local youth football club

Post on 3rd September 2016

Young football players and their parents from a Kings Heath football team are championing the FA’s Respect programme with the visionary support of Scrivens Opticians & Hearing Care.

The Kings Heath Warriors U11s Colts are helping tackle the issue of over-zealous parents, coaches and players who may have a ‘one-eyed’ view of the action, by signing up Scrivens Opticians & Hearing Care to give a clearer perspective.

The Kings Heath branch, on High Street, is offering a range of special deals for players, parents and supporters of Kings Heath Warriors’ junior teams. The team will also proudly display the Scrivens name on their shirts as they compete in the Central Warwickshire Youth League in 2016/17.

Scrivens branch manager Nikki Green said: “As a family-owned business with strong links to the local community we were happy to get involved with the Warriors. You can’t always see the signs of failing eyesight, so it’s really important to have regular sight tests, whatever your age!

“We hope our sponsorship will encourage families to visit their local optician to make sure they’re eyes are fully on the ball. We’ll follow the teams’ progress with added interest.”

On average, 7,000 referees quit football every year because of the abuse they receive from players and from the sidelines. Lots of children also pack the game in because of the attitude and actions of over-enthusiastic and pushy parents.

Team manager Dave Disley-Jones said: “We’re very grateful to Scrivens for their generous support this coming season.’’

Kings Heath Warriors fully endorses the FA Respect programme, which is designed to help create a positive environment for players, coaches and referees. This partnership with the local branch of one of England’s leading eye care specialists symbolises the values of community spirit and the benefits of keeping a good sense of perspective on the game – win, lose or draw.

“In different ways, Scrivens and Kings Heath Warriors are both in the game of helping the local community lead active, healthy lives. We should make a winning team!”