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Word spread quickly about Klein and in the early 1970s he introduced his trademark jeans which quickly gained popularity with their tight-fitting style and provocative advertising campaigns.\r\n\r\nIn the late 1980s Calvin Klein entered the fragrance market and the label has expanded over time to include swimwear, accessories and eyewear. Calvin Klein also manufactures under the brand name CK. ","parent":0,"count":129,"filter":"raw"},{"term_id":90,"name":"Carolina Herrera","slug":"carolina-herrera","term_group":0,"term_taxonomy_id":90,"taxonomy":"brand","description":"Carolina Herrera designer frames are now available to Click & Collect at Scrivens Opticians!\r\n\r\nCarolina Herrera\u2019s women\u2019s optical collection reflects the effortless elegance inherent of the brand. Featuring new shapes inspired by the lifestyle of the CH woman, this season offers sophistication with clean lines while maintaining a playful, fresh spirit.\r\n\r\nWith attention to detail, each style is enhanced with metal and enamel features in various colors as well as multi-layer acetate and CH monograms on the temples. Classic shapes are reinterpreted to evoke a sense of modernity while adhering to the brand\u2019s aesthetic. A refined color palette with touches of signature CH red in addition to a new two-tone effect add newness to this season\u2019s collection.","parent":0,"count":131,"filter":"raw"},{"term_id":348,"name":"DVF","slug":"dvf","term_group":0,"term_taxonomy_id":348,"taxonomy":"brand","description":"Diane Von Furstenburg entered the fashion world with a bang when she created the timeless wrap dress in 1974, the dress soon came to symbolise power and liberation of women all over the globe. \r\n\r\nToday, her iconic dress is an emblem of DVF as it helped establish her brand as the luxurious, internationally recognised name that it is today. Her designs are sold in 72 countries and aren\u2019t limited to fashion. The full range of accessories also extends to shoes, handbags, small leather goods, scarves, fine jewellery, watches and luggage.\r\n\r\nDVF eyewear was launched in 2010 and consists of modern styles and timeless classics that will charm women of all ages. Diane herself has said that \u201cprescription glasses are incredibly important for women. They are a true friend, something very close to you that you need to see or read, something you depend on. It\u2019s more than an accessory, it\u2019s a necessity\u201d. The eyewear collection interprets the designer\u2019s use of shapes, prints and vibrant colours.","parent":0,"count":49,"filter":"raw"},{"term_id":86,"name":"Emporio Armani","slug":"emporio-armani","term_group":0,"term_taxonomy_id":86,"taxonomy":"brand","description":"Emporio Armani designer frames are now available to Click & Collect at Scrivens Opticians!\r\n\r\nThe Emporio Armani line includes clothes, jewellery, perfume, accessories and eyewear collection, which first launched in 1988. It is available in its 13 stores in the US and over 140 worldwide and on the brand\u2019s website.\r\n\r\nGiorgio Armani originally intended to become a doctor but he later decided that the medical life was not for him. Armani then stepped into the fashion business by becoming a window dresser in a large clothing store.\r\n\r\nArmani took fashion design very seriously and soon decided it was time to go independent. By 1975, Armani had formed a men\u2019s clothing line, and in 1976, branched out into women\u2019s fashion and developed his own fashion label. The Armani name became world famous, along with its silver eagle icon.","parent":0,"count":134,"filter":"raw"},{"term_id":71,"name":"Fendi","slug":"fendi","term_group":0,"term_taxonomy_id":71,"taxonomy":"brand","description":"Fendi designer frames are now available to Click & Collect at Scrivens Opticians!\r\n\r\nFendi is an Italian fashion house that started out as a fur and leather shop in Rome in 1925 and is now a multinational luxury brand. After Karl Lagerfeld joined as the brand\u2019s creative director in 1966, he created the \u2018double F\u2019 logo and developed its first couture fur collection, using revolutionary new methods of treating fur.\r\n\r\nElaborate detailing is mixed with feminine style across the Fendi eyewear collection. Butterfly, square and round in shape, the frames are mostly over-sized, keeping their glamorous appeal intact and when worn adds a glamorous flourish of Italian style to an everyday wardrobe.\r\n\r\nFendi rapidly grew into one of the world\u2019s premier luxury labels, offering fragrance, eyewear, luggage and home furnishings as well as clothing. Fendi consistently produces some of the world\u2019s most coveted \u201cit-bags,\u201d including the \u201cbaguette\u201d which debuted in the nineties.\r\n\r\nFendi has outlets worldwide, with flagship stores in Beverly Hills, Tokyo, Paris and Rome.","parent":0,"count":22,"filter":"raw"},{"term_id":75,"name":"Gant","slug":"gant","term_group":0,"term_taxonomy_id":75,"taxonomy":"brand","description":"The Gant designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nIn 1914 the history of GANT began when Bernard Gantmacher moved from the Ukraine to New York and started work in the garment district, sewing shirt collars. He soon met his wife, and the couple moved to New Haven in Connecticut. Bernard eventually started making shirts for other labels, and became highly skilled at this. He then went on to label his shirts with a diamond \u2018G\u2019 and suddenly everyone wanted the \u2018G-shirt\u2019.\r\n\r\nIt wasn\u2019t until 1949 in which the label \u2018GANT\u2019 was established, when Bernard\u2019s two sons returned home from active duty in World War 2 and joined the family business. The sons went on to launch their own label, GANT of New Haven. The GANT shirt was very successful and went down in fashion history as the first American clothing company to introduce the button-down collar, a style originally from England.\r\n\r\nGANT started with a shirt and is now a global lifestyle brand with 600 stores in over 60 countries, featuring a full clothing range for men, women and children, fragrances, accessories, footwear, home wear and eyewear.\r\n\r\nThe GANT frame collection is available at Scrivens Opticians, and includes classic and modern pieces with the innovative, unique style of the GANT brand. The glasses feature elegance, style, and functionality on classic styles with a modern twist. Similar to the clothing, the glasses are created with unique materials, and offer comfort and a great fit.","parent":0,"count":94,"filter":"raw"},{"term_id":77,"name":"Guess","slug":"guess","term_group":0,"term_taxonomy_id":77,"taxonomy":"brand","description":"The Guess designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nGuess was launched in 1981 by the French-born Marciano brothers, who left France to pursue the American dream in California. They wanted to create an American brand that was inspired by European style and culture. The Marciano brothers created the first real pair of \u2018designer jeans\u2019, selling them to Bloomingdales department store. The jeans flew off the shelves within hours.\r\n\r\nThe Guess brand suddenly became a symbol of a young, carefree, sexy, adventurous lifestyle, and was sought after by many. Guess often featured super models such as Claudia Schiffer and Eva Herzigova in their campaigns to highlight the glamour and the iconic feel of the brand.\r\n\r\nWith the success of the denim lines, Guess went on to launch a handbag range, jewellery, accessories, eye wear and clothing lines. Guess is a worldwide lifestyle brand, with 1,210 stores in over 80 countries and products featured in 19 outlets.\r\n\r\nGuess glasses stay true to its brand with youthful, sexy and glamorous styles. The Guess designer frames collection is unique, fashionable, and innovative in its design. The range caters for young men and women with a fun, individual, chic style.","parent":0,"count":112,"filter":"raw"},{"term_id":60,"name":"Hugo Boss","slug":"hugoboss","term_group":0,"term_taxonomy_id":60,"taxonomy":"brand","description":"The Hugo Boss designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nHugo Ferdinand Boss was the founder of the Hugo Boss brand which began in 1931 in Metzingen, Germany. Following the huge success of its first suit for men, Hugo Boss expanded into casual menswear and womenswear in the 60\u2019s.\r\n\r\nBy the 70s, Hugo Boss was considered a premium and designer brand and has been successfully expanding its position as a global market leader in the upscale fashion market for many years.\r\n\r\nHugo Boss is available in over 100 countries and has an extensive product range consisting of business wear, shoes, leather accessories, fragrances, watches and children\u2019s fashion.\r\n\r\nThe Hugo Boss frame collection features an eclectic mix of unisex styles. From 70s and 50s inspired frameworks, to classics, sports inspired silhouettes, each frame has been created using premium materials and precise, high- end technology. Hugo Boss continues to design using clean cut lines and on trend detailing, resulting in a beautiful collection.","parent":0,"count":150,"filter":"raw"},{"term_id":393,"name":"Joules","slug":"joules","term_group":0,"term_taxonomy_id":393,"taxonomy":"brand","description":"The Joules designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nRenowned for its assortment of colourful, printed wellington boots and country clothing, the Joules frame range unites fashionable prints and bold colours with the iconic British name to bring us a stylish collection of frames that will suit every individuals needs. \r\n\r\nThe Joules brand was originally established by Tom Joules in 1989. Inspired by bright and colourful country themes, Tom saw a gap in the market for bright country clothing as an alternative to traditional styles; he produced 100 pairs of pink wellington boots that sold out immediately and the Joules name was born. \r\n\r\nIn 2014, the countryside got brighter when the Joules brand launched a collection of frames with the same instantly recognisable floral patterns as seen in the clothing ranges. The founder of the company, Tom Joules said: \u201cWe\u2019re extremely proud of the first Joules eyewear collection.\u201d The women only collection has been specially hand crafted with petite sizing to ensure that the frames are an ideal fit for all face shapes.","parent":0,"count":97,"filter":"raw"},{"term_id":62,"name":"Lacoste","slug":"lacoste","term_group":0,"term_taxonomy_id":62,"taxonomy":"brand","description":"The Lacoste designer frame range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nRene Lacoste was a French tennis player and businessman nicknamed \u201cThe Crocodile\u201d. A professional ahead of his time, with a series of Grand Slam titles to his name, Lacoste\u2019s tennis was defined by a sense of 1920s style and elegance. Playing and winning were not enough; he wanted to do it in style.\r\n\r\nIt is this style that Rene translated into the popular Lacoste brand. Known world wide as the creator of the Lacoste tennis shirt, he founded La Chemise Lacoste with Andre Gillier in 1933. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest.\r\n\r\nAs the brand developed, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from \u201ctennis white\u201d and introduced coloured shirts. In 1952, the shirts were exported to the United States and advertised as \u201cthe status symbol of the competent sportsman\u201d.\r\n\r\nThe company also began to introduce other products into their line including shorts, perfume, shoes and watches. The Lacoste frame collection has since been added to the range, with frames inspired by the original mesh weave found on the famous Lacoste polo shirts.","parent":0,"count":80,"filter":"raw"},{"term_id":167,"name":"Maui Jim","slug":"mauijim","term_group":0,"term_taxonomy_id":167,"taxonomy":"brand","description":"The Maui Jim sunglasses range is now available to Click & Collect at Scrivens Opticians!\r\n\r\nMaui Jim started in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the colours of the world to life, Maui Jim engineered the revolutionary PolorizedPlus2 lens.\r\n\r\nIn 2004, PolorizedPlus2 technology revolutionised the sunglasses market with their patented colour enhancing treatments as rare earth elements were added to the lenses to really enhance and pop the colours your eyes take in.\r\n\r\nMaui Jim are passionate about creating the best sunglasses on the planet and continue to offer high-performance design developments and are now the fastest growing premium polarised sunglasses maker in the world.","parent":0,"count":50,"filter":"raw"},{"term_id":453,"name":"MaxMara","slug":"maxmara","term_group":0,"term_taxonomy_id":453,"taxonomy":"brand","description":"Passion for dressmaking, luxury materials, experimentation, international feel, modernity and status are all distinctive traits of the Max Mara mood. \r\n\r\nMax Mara or The House of Max Mara was officially founded in 1951 by Achille Maramotti. Max Mara started off as a label for menswear but soon after, a womenswear collection was introduced for women who loved high fashion but couldn\u2019t necessarily afford it. His ethos for providing high-quality, design-forward clothing at reasonable prices has carried on to this day. \r\n\r\nFrom its roots as a small Italian business, it has grown into an important international group, with 23 brands and more than 2250 boutiques in 90 countries. Designers such as Karl Lagerfeld and Dolce & Gabbana have been part of the Max Mara brand over the years. ","parent":0,"count":12,"filter":"raw"},{"term_id":436,"name":"Police","slug":"police","term_group":0,"term_taxonomy_id":436,"taxonomy":"brand","description":"Established in 1983 in Italy, Police is a lifestyle brand. Its collection includes eyewear, watches, bracelets, necklaces, fragrances and leather goods. The overall vision of Police eyewear was to embrace a spectrum of materials, design and colour schemes to stand out. The guiding principle is experimentation: rubbers, metals and plastics are combined together to enhance different shapes, from rounded to squared designs. Police\u2019s key signature is the eagle, which is a traditional symbol of freedom and strength. ","parent":0,"count":45,"filter":"raw"},{"term_id":67,"name":"Radley","slug":"radley","term_group":0,"term_taxonomy_id":67,"taxonomy":"brand","description":"Radley designer frames are now available to Click & Collect at Scrivens Opticians!\r\n\r\nThe founder of Radley and current Creative Director, Lowell Harder began working in the accessories industry as a weekend stall holder on London\u2019s Camden Market in 1984\r\n\r\nLowell Harder started Radley in 1998 in the heart of London with a mantra of making bags for women to fall in love with. With its roots in vibrant Camden Market, Radley quickly evolved into a British icon of affordable luxury, mixing creative design, quality materials and immaculate craftsmanship to create their products.\r\n\r\nThe designers at Radley have designed a beautiful range of women\u2019s frames that embark British culture, style, luxury and functionality. An emphasised on the quality of the detailing on the frames is a crucial element during the design stages of the collection and ensure the frames stand the test of time. Radley is about \u2018designing things women fall in love with\u2019 and we are sure you will find something you will fall in love with.","parent":0,"count":104,"filter":"raw"},{"term_id":88,"name":"Ray Ban","slug":"rayban","term_group":0,"term_taxonomy_id":88,"taxonomy":"brand","description":"If you\u2019re looking for a new pair of designer frames or glasses, Ray-Ban is now available to Click & Collect at Scrivens Opticians! \r\n\r\nFounded in 1937 by Bausch & Lomb, the first Ray-Ban sunglasses were created to protect the eyes of American pilots who were suffering from headaches and nausea because of intense amounts of glare. Since then, Ray-Ban has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of musical and movie stars to influence fashion. Ray-Ban has proven indispensable for cultural icons who don\u2019t want to be seen but definitely want to be noticed. \r\n\r\nAs far as designer glasses go, Ray-Ban offers a wide range of styles and designs that can transform your overall image in an instant. Whether you\u2019re looking for a round tortoiseshell frame, a classic wayfarer shape or perhaps a thin subtle look, Ray-Ban should be your go-to choice. At Scrivens, we\u2019re pleased to offer a selection of designer frames for men and women which are guaranteed to make you look and feel great. \r\n\r\nWhile trends seem to change, Ray-Ban frames constantly remain a focal part of fashion. So, when it comes to designer glasses frames, Ray-Bans are the product of meticulous, original styling and reflect the unique Ray-Ban lifestyle.","parent":0,"count":206,"filter":"raw"},{"term_id":415,"name":"Silhouette","slug":"silhouette","term_group":0,"term_taxonomy_id":415,"taxonomy":"brand","description":"Founded in 1964, Silhouette is an Austrian brand of lightweight, handmade glasses. Silhouette take great pride in their precision craftsmanship, which enables each frame to be highly detailed and a masterpiece in its own right. With its minimalist designs the company continues to set benchmarks for style, comfort and quality materials.\r\n\r\nThe Queen has been seen wearing Silhouette glasses as well as other celebrities such as Lady Gaga, Elton John and Patrick Dempsey.","parent":0,"count":22,"filter":"raw"},{"term_id":420,"name":"Swarovski","slug":"swarovski","term_group":0,"term_taxonomy_id":420,"taxonomy":"brand","description":"The Swarovski Company was formed in the 1895 by Daniel Swarovski when he invented the automatic crystal cutting machine, a machine that was able to cut crystal into perfection. Swarovski eyewear was formed in association with the Swarovski Company and exhibits a feminine charm accentuated by shimmering crystal designs and delicate styling.\r\n\r\nThe Swarovski Eyewear features fashion frames with great design. Iconic, masterfully crafted and with a touch of glamour.","parent":0,"count":84,"filter":"raw"},{"term_id":66,"name":"Ted Baker","slug":"tedbaker","term_group":0,"term_taxonomy_id":66,"taxonomy":"brand","description":"The Ted Baker designer frame range is now available to Click & Collect at Scrivens.\r\n\r\nTed Baker is a British lifestyle fashion label that opened its first store in Glasgow in 1987, selling contemporary men\u2019s shirts. \r\n\r\nFrom the beginning, the Ted Baker brand focused on high quality products, quirky style and attention to detail. In earlier Ted Baker stores, they provided a laundry service for every shirt purchased and this unique service increased the brand\u2019s popularity and fuelled the title, \u2018No Ordinary Designer Label\u2019. With the success of Ted Baker men\u2019s range, it went on to launch a women\u2019s clothing range in 1995. \r\n\r\nAs the brand continued to grow, Ted Baker opened stores worldwide and became a global success. The fashion label rose to prominence through word of mouth, and with the help of out of the ordinary quirky campaigns. Today, Ted Baker offers a range of products such as a full clothing line including children\u2019s wear, fragrances, accessories and cosmetics. Ted Baker have also released a designer frames collection, which is available at Scrivens. \r\n\r\nTed Baker frames feature the signature quirky style which stays true to the brand. These designer glasses are both stylish and original, offering a wide variety of styles that will compliment any look. Come and see our new Ted Baker glasses in a Scrivens Opticians store now.\r\n\r\nBook an appointment at your local branch online, or simply visit us in-store.\r\n","parent":0,"count":202,"filter":"raw"}],"large_tiles":false,"small_tiles":false,"search_radius":999,"branch_radius":"","ID":17517,"icon":"https:\/\/scrivens.com\/wp-content\/themes\/scrivens-development\/ajax\/branch_map_icon.php?number=","lat":"52.04677","lng":"-0.023594","name":"Royston","brand":"Howes Opticians","distance":"0.0","services":["optical","hearing"],"is_optical":true,"is_hearing":true,"optical_click_collect":true,"address":"33-37 High Street
\r\nRoyston","postcode":"SG8 9AA","phone_number":"01763 243132","url":"https:\/\/scrivens.com\/branch\/royston-4\/?l=","today_hours":"9.00am- 5.00pm","optical_branch_no":"195","hearing_branch_no":"P00195","part_of_scrivens_group":true,"colour":"blue"}}