The Italian fashion brand Police started in 1983 as a manufacturer of fashion accessories specialising in designer sunglasses. The 80’s were an important period in time marking the true passage of sunglasses being a simple accessory to becoming a fashion accessory. The Police brand name is an expression of recognisability, of uniqueness and of the celebration of self. The emotion and culture of its time embodies a style to be followed, that inevitably triggers a trend.
The worldwide appeal of Italian style and fashion definitely comes through in the design of the frames shown by the amount of celebrities who have taken the position of the face of Police over the years, including footballer David Beckham and actors George Clooney, Bruce Willis and latest recruit Antonio Banderas and most recently Brazilian football star Neymar. The designers at Police have created glasses that embody the companies values of glamour, passion and confidence.